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AI Insights · Timothy · January 2023

Top 5 Tax Preparation and Planning Apps on Unified Platform in US Q4 2022

Discover the performance trends of the top 5 tax preparation and planning apps in the US during Q4 2022, including their weekly downloads and active users.

Top 5 Tax Preparation and Planning Apps on Unified Platform in US Q4 2022

During the fourth quarter of 2022, the top 5 tax preparation and planning apps in the United States demonstrated varied performance trends on the unified platform, according to data from Sensor Tower. Here’s a closer look at how these apps fared in terms of weekly downloads and active users.

IRS2Go from the Internal Revenue Service saw its weekly downloads peak at approximately 35K in mid-October before gradually declining to around 16K by the end of December. The app maintained a high level of weekly active users, starting at 2.1M in late September and ending the quarter at around 1.9M.

Intuit Inc.'s TurboTax: File Your Tax Return experienced a significant increase in weekly downloads, starting at 12K in late September and surging to over 51K by the final week of December. The app's weekly active users followed a similar trend, beginning at 568K and reaching a peak of 605K in mid-December, before closing the quarter at approximately 588K.

MyBlock by HRB Tax Group, Inc. showed a steady increase in weekly downloads, peaking at about 16K in mid-November, before fluctuating and ending the quarter at around 7.7K. The weekly active users demonstrated consistent performance, starting at approximately 54K and ending the quarter at around 49K.

Keeper: tax filing & expenses saw a gradual increase in weekly downloads, starting at around 1.7K in late September and climbing to approximately 6.1K in the final week of December. The app’s weekly active users also showed an upward trend, beginning at 12.5K and ending the quarter with around 14.5K.

Finally, TaxCaster: Tax Calculator from Intuit Inc. experienced a consistent rise in weekly downloads, starting at under 500 in late September and reaching over 4.5K by the end of December. Weekly active users for this app increased from approximately 8.2K to over 10K during the same period.

For more detailed insights and data, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2023